Social Media Management
With an expertise in growing social media channels, expanding brand awareness and and implementing engaging social media strategies, I craft ecosystems that connect the dots between consumer insights and business goals. With a human-centered approach, I focus on creating content that resonates, builds trust, and solves real challenges for you and your audience. Whether working with small, consumer product businesses or large corporations, my goal is to deliver content solutions that generate engagement for your audiences, elevate brand's digital presence, and drive growth.
Service
Social Media Strategy, Graphic Design, Consulting, Copywriting, Storytelling, Social Listening
Client
Varies
Year
2022-2025
Demystifying broad, complex topics for diverse education audiences
Demystifying broad, complex topics for diverse education audiences
Celebrating observances and societal conversations through thought leadership.
Celebrating observances and societal conversations through thought leadership.
"Brag On Yourself" Checklist: Encouraging adult learners on LinkedIn and Facebook to discover the benefits on self-paced learning through showcasing value props, testimonials, and trending courses on edX.
"Brag On Yourself" Checklist: Encouraging adult learners on LinkedIn and Facebook to discover the benefits on self-paced learning through showcasing value props, testimonials, and trending courses on edX.
Career Driven Carousel Content
As a content strategy lead for the global consumer brand at edX, I developed engaging, value-driven carousel and thread content for edX’s social media channels (Instagram, Facebook, LinkedIn, and Twitter) to help professionals pivot careers, upskill and remain competetive, or rebrand themselves. By simplifying complex topics into digestible, visually compelling posts, I connected audiences with resources, courses, and technical knowledge tailored to their goals.
Shareable Content: Celebrating 49 Million edX Users With Ambition Superlatives
Shareable Content: Celebrating 49 Million edX Users With Ambition Superlatives
Developing trust and reputability amongst followers by implementing human centered tips around sustainability and mental wellness.
Developing trust and reputability amongst followers by implementing human centered tips around sustainability and mental wellness.
Add Value Through
Education
Consumers don’t just want to be sold to (especially through an overly saturated platform)—they want to be informed and empowered. Educational content, such as tutorials, processes, and tips, positions brands as trusted authorities. Teaching audiences how to maximize the value of your products through creates a deeper connection and builds long-term trust.
Showcase Transformation and Experience
Transformation stories are one of the most powerful tools to connect with audiences. Showcasing before-and-after moments, behind-the-scenes processes, or customer experiences allows brands to tap into emotion and inspire trust. Whether it’s a product in action or the story of how a service impacts someone's confidence, highlighting the journey creates an authentic narrative that resonates and motivates engagement.
Amplify Authenticity
with UGC
Authenticity wins in a crowded digital space. User-generated content gives brands a voice that feels real and relatable. From testimonials to lifestyle imagery, UGC not only enhances credibility but also bridges the gap between brands and their audiences by showing the product in action through the eyes of the consumer.
Engage and Collaborate Strategically
The strongest brands thrive on community. Building meaningful engagement goes beyond likes and shares; it’s about fostering conversations and creating memorable interactions. Collaborating with aligned influencers and creators, while incorporating tools like polls, giveaways, and interactive content, extends reach while cultivating genuine connections with your audience.