“Fuel Your Ambition”, a multi platform brand campaign, reimagines education, telling the stories of unconventional learners forging new career paths. As the global content lead, I led cross-functional teams to craft compelling design, messaging, video activations and lead generation strategies that aligned with the brand message of autonomous learning. By aligning content strategy with business goals, I developed cross-channel, customer-centric brand narratives about the needs, values and aspirations of audiences , resulting in a 30% increase in user engagement and generating 35,000 leads for our product offerings within six months.