Cultural Impact & Community
I am fortunate to work on various multicultural projects that spotlight the importance and excellence of marginalized communities. I've orchestrated social and video activations for universities, media companies and cultural celebrations. By skillfully weaving authentic narratives through the lens of each brand, I've had the privilege of amplifying diverse voices and stories, resonating deeply with audiences and fostering inclusivity and appreciation for cultural richness.
Work
Multicultural Marketing, Social Media Strategy, Video Production, Copywriting, Interviews
Client
Varies — Morehouse, Netflix, USC
Year
2023
Storyboarding & Scripting
Storyboarding and scripting are essential skills for bringing diverse narratives to life. By visualizing scenes, B-roll and crafting compelling scripts and Q&A, I authentically represent marginalized communities and their stories through the use of short form video and editorial snippets.
Digital Community Initiatives
In 2020, marketers globally recognized the significance of community engagement, particularly in the digital sphere. Throughout my career, I've honed my ability to foster digital communities by spearheading social initiatives and meaningful conversations. Additionally, I've built dedicated subscriber bases through email list management, ensuring sustained engagement and loyalty.
Video Production
From short form social media posts to eye catching testimonial videos, I know how to distill the essence of a community or brand into engaging pieces that resonate with audiences. Whether it's showcasing the vibrancy of cultural celebrations or highlighting the achievements of marginalized communities, I excel at crafting content that's both relatable and impactful.
Editorial Style Interviews
Through interviewing thought leaders, developing editorial style Instagram highlights, and engaging in podcast discussions, I shed light on the importance of diversity and representation in business, beauty, media, athletics, mental health awareness and more.
