Creative Briefs
At the heart of every successful brand lies a clear, compelling narrative. My work as a content strategist revolves around crafting that narrative, ensuring it resonates deeply with target audiences while driving measurable business outcomes. Over the years, I’ve partnered with designers, UI/UX and other creative specialists across industries to breathe life into a brand's identity, defining their voice, and building cohesive creative frameworks that stand the test of time. From visual storytelling to technical product positioning, I blend strategy and creativity to help organizations articulate their “why” and deliver a unified, impactful presence for seasonal campaigns and total rebrands.
Work
Creative Content Briefs, Identity Development, Brand Messaging, Campaign Concepts, Creative Direction, Storyboarding
Client
Varies
Year
2020-2024
Cross-Functional Collaboration: Briefing Samples
For this project, we engaged education audiences by collaborating with employees and faculty to share their expertise and thought leadership. The brief provides detailed specifications and instructions for using the video collaboration tool, SeenIt.
This brief helped to align business goals with creative execution across design, UX, and development teams. The deliverables included an SEO-optimized, mobile-friendly landing page for key social platforms, a platform-specific social strategy, and more.
I developed the creative brief for this organic social media launch, aligning content strategy with design and UX to drive engagement. With a futuristic and hopeful tone, this campaign introduced edX’s new AI course offerings across Instagram, LinkedIn, Facebook, and Twitter.
Color Palettes & Visual Story
I love to help small brand and businesses concept and visualize their creative execution for photo and video shoots. By strategically selecting color schemes, talent, emotive actions that impact the vibe of a project, brands can influence the mood, and ensure alignment with their identity and message they are communicating. Color choices should amplify the message, guiding audience perception and enhancing the overall visual experience.
Building Strategic Campaign Frameworks
Crafting Audience-Centric Messaging
Visual & Verbal Storytelling
Creative campaigns need a clear roadmap to deliver impact. I develop frameworks that align campaign goals with audience insights, competitive analysis, and key messaging pillars. These frameworks serve as a north star for creative teams, ensuring every asset—from copy to visuals—works cohesively to meet objectives and amplify the brand’s message.
The most effective communication begins with empathy. By stepping into the audience's shoes, I craft campaign messaging that not only captures attention but also speaks directly to consumer needs, aspirations, and challenges. From setting the right tone of voice to tailoring language for different touch points, I ensure every word feels authentic, engaging and relevant to the project's purpose.
It’s important for me to convey authenticity in the visual stories I work on. The language, messaging and imagery selected for these campaigns focus on showcasing emotions that resonate through a screen. The right shots and messaging should make viewers not just watch, but feel as if they’re part of the story unfolding before them.
