Case Study Samples
My case studies demonstrate a proven ability to translate complex data into actionable strategies that drive business results. From boosting engagement in ed tech to optimizing user acquisition in fintech, I leverage deep audience insights and creative problem-solving to deliver effective solutions that are easy to for teams to implement. Each project showcases a careful approach to analysis, strategic planning, creative direction and clear, impactful reporting, highlighting my capacity to navigate diverse industries and achieve measurable success.
Work
Data Analysis, Audience Research, Social Listening, Strategic Planning, Social Media Calendars, Project Management, Communication & Presenting
Client
Varies
Year
2022-2025
Decoding the Masses: Audience Analysis
Growth Architect: Strategic Lead Generation
A Catalyst for Creative Innovation
Beyond demographics, true audience analysis dives into the 'why' behind behaviors. In these case studies, it was necessary for me to dissect user data to uncover hidden patterns, motivations, and pain points. This understanding forms the foundation of targeted strategies, ensuring every paid and organic campaign resonates deeply and drives meaningful engagement for the right audiences.
Strategic growth isn't about casting a wide net; it's about precision targeting. To achieve the results I have, I've had to develop data-driven lead generation strategies that focus on quality over quantity, maximizing conversion rates and minimizing wasted resources (and ad spend). By analyzing market trends and competition, I identify high-potential channels and tailor content to attract and convert ideal users via social media referral.
I blend analytics and quantitative data with creative vision to develop solutions that are both practical for cross functional teams to implement across channels and impactful for the users receiving them. This can look like curating engaging social media content or designing intuitive user experiences and headlines for landing pages – Either way, I prioritize clear communication and compelling storytelling.